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Monson & Larson

Our Marketing Approach

The Monson & Larson Group offers over 39 years of combined real estate experience, with 15 of those years representing the areas top national home builders. Realtors, Rob Monson and Lane Larson both are proven leaders in both residential new construction home sales and residential resale homes, receiving the highest achievement awards from Pulte Homes, Lundgren Brothers Construction and Lennar. With over 2700 successfully closed transactions and over 700 million in sales, we have the experience and track record to get the job done right. The Monson & Larson team is recognized locally as one of the highest producing real estate teams in the Twin Cities market.

Superior Marketing
The Monson & Larson group pride themselves on providing superior service and results. We understand that each home sale is unique and therefore we customize every marketing plan to match our customer’s needs. The Monson & Larson Group will take a well planned and aggressive approach to successfully marketing each customer’s property. Our team uses techniques that have been well tested and proven by both RE/MAX Results and the Monson & Larson Group. RE/MAX Results brings with it a name recognized as an industry leader as well as a long and distinguished track record. The RE/MAX Results team holds the highest producing and most experienced agents in the industry, selling more homes per agent than any other brokerage in the United States. We understand the local market and the current market conditions.

The current market has caused our team to focus on areas that create a successful transaction. We offer straight forward advice, not sugar coated rhetoric to achieve results.

We focus on creating results generating marketing campaigns that sell homes in an average of 55 days (based on 2010-2017 transactions).

Marketing & Home Promotion
Effective advertising and marketing are essential when selling your home. From descriptive, colorful ads to professional virtual tours, the Monson & Larson Group is able to attract potential buyers.

Our team has pioneered unique and innovative marketing strategies to sell properties even in a down market. The industry average takes over 140 days for homes to sell, while our group statistics show properties we list sell in just 55 days for 98.2% of the asking price. With these statistics our properties are selling for more money in a shorter period of time, creating happy and confident clients.

Our focus is simple. We will create a comprehensive and effective plan for each customer using the following tools:

  • Competitive Market Analysis
  • Home Preparation
  • Multiple Listing Service (MLS)
  • Remax Results Sign
  • “Just Listed” Notices Pre-Qualified Buyers
  • Full Color Brochures Quality Wide angle Photos
  • Weekly Activity Reports
  • 24 hour Website Advertising
  • Regional and National Internet Ads
  • Feedback System
  • Virtual Tours
  • Maximum Exposure through network of over 100 websites
  • Complimentary Home Staging Services
  • Relocation Marketing
  • Comprehensive Plan Service Guarantee
  • Pre-Qualified Buyers
  • Quality Wide Angle Photos by Spacecrafting.
  • Closing Coordination from start to finish
  • Pre-Market Network Strategies
  • Agent Referral Network to over 15,000 Members.
  • Service Guarantee

Understanding the local market

The Monson & Larson team is dedicated to getting the job done. We have identified that the most important areas to focus on that provide results are price and condition.

We have a proven track record in producing results by offering a straight forward Market Analysis and have added a full service staging company, Lisa Monson Lifestyle Design, to our team. Each customer is provided a complimentary home staging consultation.

Understanding the competitive nature of the current market allows us the ability to provide unique insight in home preparation and setting proper pricing expectations. These two areas create that lasting first impression and have been attributed to our success in selling homes faster than the average team.

Track Record:

  • Realtors®,Rob Monson and Lane Larson rank nationally in the top ½% of all professional Realtors®.
  • The Monson & Larson Group are ranked in the top 10 agents in Minnesota.
  • Ranked #4 of 5,000 RE/MAX Agents in Minnesota and Western Wisconsin
  • Both Realtors®,Rob Monson and Lane Larson have achieved top recognition from RE/MAX earning the distinctive Titan Club & Diamond Club, Platinum Club, Chairman’s Club awards and recent inductee to the RE/MAX Hall of Fame .
  • Recently named “Super Agent” 2008, 2009, 2010, 2011, 2012, 2013,2014,2015,2016,2017 from the Mpls./St. Paul Magazine.
  • Members of the Mpls. Realtors® Association and National Association of Realtors®
  • Members of Sales and Marketing council, Builders Association of Twin Cities